Experienced website owners and marketers know that advertising and marketing a website is one of the most important things for the success of any website. In this way, you can get the web traffic that you want and make your website more visible to the audience and to the search engines. Unfortunately, many people think that you have to spend a lot of money in order to advertise and market a website. Of course, this is not true because there are many free tools and resources you can use for this purpose. Keep in mind that even though these options that we are about to present are free in terms of money, they will still require some of your time and energy. Yet, the final results make this effort worth it.

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We will begin this list with SEO or Search Engine Optimization. In case you didn’t know it, SEO is an extremely efficient tool for website owners who want to make their website more visible. In short, Search Engine Optimization represents a process that makes all pages on your website and the website in general more visible to search engines like Google and Yahoo. When something like this is accomplished, your website will rank higher in search engine results and you can expect more traffic to your website. It is not very difficult to learn the basic elements of SEO and apply them to your site. However, this is an activity that never stops, which means you will have to keep optimizing your website all the time. Search engines like Google are updating their algorithms all the time, resulting in changes in SEO rules. This is the main reason why so many people are interested in hiring professional SEO experts like seofrancisco.com.

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Article marketing

Now here’s another example of an effective method of website advertising and marketing. In its essence, article marketing is all about writing, distributing and submitting content closely related to your website to many different external websites and blogs. The reason why it’s effective is simple – one of the things that search engine algorithms take into account when determining the value of a website is the number of backlinks that point to that site. This is where article marketing can help. But, even without a backlink, mentioning the name of your business can bring you many potential clients. It is obvious that if you want to witness the best results, the content you are sharing must be original, engaging, helpful and related to your niche. Some people use article directory websites for this purpose and many of them are satisfied with the results.

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Getting backlinks

It is interesting that creating backlinks is actually an activity that is part of the process of Search Engine Optimization. In this case, we are talking about posting content with hyperlinks or plain URL to your website on other websites. Every marketer can confirm that this is good for your website ranking. Some websites are willing to exchange links with another website, but in an ideal situation, the external website will post a link to your website naturally without any contact. Don’t forget that not every backlink have the same value. If you want to witness the best results, you have to get backlinks from authority websites. On the other hand, if your website has too many backlinks from spammy websites, this could actually ruin your reputation. In some cases, you can get penalized for this practice.

These are some of the free methods that can help you advertise and market a website.

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